Ortigas, Pasig City | Day Shift

This is a fantastic opportunity to work with a dynamic digital team for a leading e-commerce homewares online retailer. As Performance Marketing Specialist you will be responsible for developing, implementing and driving the company’s digital paid media strategy across Search, Social, and Display.

Responsibilities

• Monitor, manage and optimize paid search, paid social and other online media accounts

• Provide regular reports on key metrics and agreed KPIs

• Provide recommendations to improve campaign performance, after analysing reporting data to identify areas of opportunity and utilising conversion rate optimisation tactics (i.e. A/B, split-testing etc.)

• Work with the Marketing Analytics team on campaign analyses, which includes response tracking and campaign reporting

• Complete regular, timely, and accurate ongoing maintenance and optimization of accounts to ensure they meet both the company’s objectives

• Promote continual creative improvement and lead programs to expected ROAS with an understanding of cost of acquisition, retention and lifetime value

Ideal Criteria

• 3+ years experience of digital advertising experience

• Experience managing large budgets across multiple campaigns

• Be proficient in AdWords including Display Advertising, Shopping and Remarketing

• Be proficient with Facebook Ads platform and social paid strategies

• Experience in reporting on campaign successes and be able to optimize campaigns

• Setting up website measurement plans and implementing tagging (both media tags and Google Analytics/Adobe Analytics tags using DTM/GTM)

• Advanced tracking, attribution and spreadsheet skills including Microsoft Office and Google Suite

• Strong communication skills with high attention to detail and the ability to work autonomously.