Emapta Philippines is looking for a Digital Marketing Specialist to join our amazing team.
The Role
This position will report to the Sr. Director of Marketing & Communications. This role provides marketing support by executing digital initiatives,and marketing projects with responsibilities that include digital marketing, social media, and project management. This position will regularly collaborate with senior leadership to ensure efforts of marketing campaigns support the Companies' mission and objectives.
The ideal candidate will be a B2B digital and social media expert with business acumen. He/she will be part digital strategist, part researcher/analyst, and part project manager. The primary objective is to measurably elevate the company's brand to increase revenue and brand awareness.
Core responsibilities include maintaining WordPress and other digital assets, onsite and offsite search engine optimization (SEO), search engine marketing (SEM), and social media marketing which includes content development, publishing, growing, and optimizing social media channels (LinkedIn, Facebook, Twitter, Instagram), and other marketing functions as needed.
JOB FUNCTION & RESPONSIBILITIES:
Work in conjunction with the corporate marketing team to manage and execute marketing projects.
Develop marketing content for social media channels.
Develop and manage monthly editorial calendar
Create compelling channel-specific content for all social channels to grow and optimize Linkedin and grow all social channels
Maintain, audit and update company WordPress websites and digital assets
Analyze web traffic metrics, develop and execute solid plans to increase page views, unique visitors, dwell time and site stickiness to encourage repeat usage.
Set digital marketing strategies using all necessary tools to support business.
Drive optimization of the company websites and social media profiles through effective application of SEO/SEM strategies; utilize search engine analytics to measure traffic and recommend improvements.
Serve as a subject matter expert for digital marketing activities, identifying and applying best practices in digital marketing.
Monitor competitive landscape and proactively recommend new campaigns to maintain competitive advantages.
Adheres to all corporate brand identity guidelines and help promote uniformity and consistency of brand.
Acts as project lead for assigned marketing projects.
Coordinate flow of information and communication and disseminate it according to plan/strategy.
Execute and manage PPC advertising initiatives.
Other special projects and assistance as assigned.
CORE COMPETENCIES
Innovation - Displays original thinking and creativity; meets challenges with resourcefulness; generates suggestions for improving work; develops innovative approaches and ideas; presents ideas and information in a manner that gets others' attention. Collaborative, proactive and solutions orientated.
Planning/Organizing - Strong project management and problem solving skills. Able to prioritize the work in multi-tasking environment. Strong time management skills.
Quality - Demonstrates accuracy and thoroughness; looks for ways to improve and promote quality; applies feedback to improve performance; monitors own work to ensure quality.
Oral Communication - Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; responds well to questions; demonstrates group presentation skills; participates in meetings.
Written Communication - Writes clearly and informatively; edits work for spelling and grammar; varies writing style to meet needs; presents numerical data effectively; able to read and interpret written information.
Strategic Thinking - Data-driven thinker. Develops strategies to achieve organizational goals; understands organization's strengths & weaknesses; analyzes market and competition; identifies external threats and opportunities; adapts strategy to changing conditions
Skill Requirements:
3 or more years of progressive digital marketing experience executing SEM, SEO programs with clear quantifiable results.
3 or more years of experience in B2B social media marketing with emphasis on LinkedIn as well as FB, Twitter, Instagram.
3 or more years managing marketing projects.
Marketing background in Engineering or Professional Consulting Business strongly preferred.
Strong project management skills.
Comprehensive understanding of higher level digital marketing strategies for B2B sector.
Comprehensive understanding of SEO best practices and ability to leverage SEO insights to optimize SEM programs including: sitemaps, noindex / nofollow / rel=canonical tags, sitespeed, etc.
Solid knowledge of Google Analytics and Webmaster tools
Superb command of the English language - superior written (grammar) communication skills including writing, proofing and editing. Technical writing a plus
Hands on experience with online marketing tools and best practices
Ability to work well under pressure, juggle and prioritize multiple projects and adjust work accordingly, often against tight deadlines.
Computer Skills:
Must have a thorough understanding of Microsoft Office Programs.
Experience with WordPress and web design/HTML knowledge
Familiarity with TeamWorkPM or other project management systems, knowledge of workflow and processes very important.
Experience with Marketing Automation/email marketing best practices
Hootsuite
Moz, SemRush or similar
Experience with Adobe Illustrator, Adobe Photoshop is preferred.
